As we take a moment to consider the year gone by and look ahead to the new one, our peaceful domestic reveries might easily be derailed by that seemingly innocuous phrase ‘the sales’. Those two syllables are liable to provoke unease, to call to mind a desperate scrummage, a battle fought for non-essential consumer electronics and geegaws under that inglorious banner ‘bargain hunting’. That is why, at Oliver Brown, we’re having a rather different kind of sale. We’ve discounted the very things our customers actually want, those items that they buy if not often then regularly. A fine city suit of 100% wool worsted, for example, is something everyone needs. The same goes for classic capped, Northampton-crafted, calf-leather Oxford shoes. Similarly, as January bears down on us, there’s no better time to pick up a thick, warm and incomparably comfortable Fisherman’s Rib lambswool jumper. We’ve lowered the prices on many other essentials, from tweed overcoats to luxuriously soft, supremely elegant smoking jackets. The list goes on (and on). So you see, if one wants to avoid the rush and the crush that has become synonymous with the winter sales, if one wants a rather more peaceful, decorous environment in which to re-supply oneself with wardrobe fundamentals, drop by the Sloane Street shop or simply pop the kettle on and click here to have a browse from the unquestionable comfort of home.